The Right Said Fred bridge is still a tiny bit cringeworthy, and Heidi still sounds uncomfortable (“In a two piece at the beach they say hey sexy”..?!) but the vodka kick chorus gets more addictive with every listen; and, as I’ve said before, it is mainly down to Amelle. She was quite wobbly at T4 On The Beach (even with a clearly audible backing track of herself) but, that aside, she can really pull off the whole “G-G-GGET SEXY RIGHT NOW NOW NOW NOW N-N-N-N-N-N-N-N-N-etc” type of thing. The “If I had a dime…” bridge is a bit amazing really.
It still seems a bit try-hard when you line it up next to the likes of About You Now, Hole In The Head, Too Lost In You etc, but the ‘babes have a tough market to crack now with Girls Aloud, The Saturdays and the arrivals of Girls Can’t Catch and Mini Viva to contend with.
It’ll be interesting to see how this one charts, and indeed what the video looks like when it comes out in a couple of weeks. Bearing in mind the whole “stand, sing and pout” thing is pretty much the extent of the group’s dance experience, that may be quite an interesting watch.