Alexandra Burke had always been one of The X Factor‘s most successful winners, despite the fact that runners-up JLS frequently outsell her. But this second album campaign has been an absolute disaster, and a gossip mag quotes a tenuous “source” as saying she’s more than a little down about it.
Heartbreak On Hold debuted at No18 on sales of 6,000 copies – an astonishing 95% lower than the first-week sales of her 2009 album Overcome, which has since gone on to shift 800,000 units in all.
To top it all off, trailer single ‘Let It Go’ entered at No33 before swan-diving to No74. It had barely any radio play at all.
Speaking to Reveal, an “insider” said: “All of a sudden, her career is going downhill. She’s working as hard as ever but it doesn’t seem to make any difference. She’s really struggling to come to terms with it.
“Everything that could have gone wrong, did. In her her darker moments, she admits it’s been a ‘sh***y 12 months’. She almost wishes she hadn’t won the X Factor, because so many of her problems seem to stem from that.”
Of course the unfortunate fact of the matter here is that Heartbreak On Hold is actually pretty good.